World Nomads' Family History Inspired Travel Campaign Featured in Conde Nast Traveler & Other Media
Photo © iStock/Joel Carillet
World Nomads teamed with Ancestry.com, TravelStore and STA Travel, to launch the Relative Distance campaign in April.
Relative Distance is rooted in the belief that in order to understand who we are today we need to know our past.
The aim isn’t to discover whether or not you have a blood connection to King Henry VIII. It’s about the more recent past, about connecting with the stories you heard growing up, or going on an adventure to the village from where your grandfather migrated.
One lucky winner and their companion will be treated to a 1-year ancestry membership, a customized trip to any location of their choice, and free airfare to travel to the land of their ancestors to trace and explore their roots. The winner will also be ready for their trip with luggage from Bluesmart, gear from The Clymb and with guide books from Lonely Planet.
Media coverage
Conde Nast Traveler featured the campaign along with an interview with a World Nomad in May under the travel inspiration & family banner.
Adventure Travel Trade Association AdventureTravelnews.
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