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In the $7.6 trillion travel industry, women make 80% of all decisions. What's changed to bring out the adventure spirit in women?
Photo © iStock/CinematicFilm
We hear a lot about gender equality, glass ceilings and equal pay, but there’s one area where women take the lead – travel. Nearly two-thirds of travelers today are women, according to the George Washington University School of Business.
The global travel industry is worth more than $7.6 Trillion, and women make 80% of all travel decisions.
So where has WANDER WOMAN come from, and what kind of travel is she interested in?
Listen to World Noamds' Lisa Fryar talk about women and travel on the 2UE Daily Drive.
Media coverage
2UE talking Lifestyle Daily Drive podcast
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