World Nomads shortlisted for ‘Best Use of Social Media’ and ‘Ethical, Responsible & Sustainable Tourism Award’
Photo © Getty Images / DaniloAndjus
The awards, which is organised by the British Educational Travel Association (BETA), the leading association for organisations involved in youth, student and educational travel, celebrates ‘the exceptional work of our members and stakeholders, who go above and beyond to provide outstanding services and experiences for young travellers’.
World Nomads has been shortlisted in two of the event categories, ‘Best Use of Social Media’ and the ‘Ethical, Responsible & Sustainable Tourism Award’.
The Best Use of Social Media Award 2023 ‘recognises the company or organisation that through strategic planning has used Social Media for promotion of a product, service, brand or group’. World Nomads is nominated for their Content Creator Scholarship campaign, which, in partnership with NOMADasaurus, Sony and RØDE microphones, ran a scholarship contest that gave four winners the opportunity to sharpen their content creation skills and business savvy.
The campaign was successful in modernizing our approach, diversifying rewards, and engaging our audience, subsequently breathing new life into the program while setting a new personal benchmark for impactful social media campaigns.
The Ethical, Responsible & Sustainable Tourism Award 2023 ‘recognises businesses that are truly committed to being sustainable, responsible and ethical in how they operate and interact with customers, the wider community and the environment’.
The nomination comes on the back of several initiatives at both the brand and wider nib Group level, including World Nomads ongoing collaboration with charities and NGOs through its Footprints Network to fund community-based projects that will help meet the United Nations Sustainable Development Goals.
"We're absolutely thrilled to be shortlisted for not one, but two categories at the 2023 British Youth Travel Awards,” said Jonathan Frankham, World Nomads General Manager, UK & Europe. “It's a testament to our commitment to engagement and responsible tourism. And we’re truly honoured to be recognized alongside some of the best and brightest travel brands operating in the UK today."
World Nomads are also sponsoring the ‘Outstanding Contribution’ award, which Director of Partnerships Nick Pound will be presenting on the night. The winners will be announced on Wednesday, November 22nd at an event in London.
Media Contacts
Australia/New Zealand:
Michelle Innis
Email: michelle.innis@nib.com.au
Phone: +61 414 999 693
Europe:
Graham Lynch
Email: graham.lynch@worldnomads.com
Phone: +353 86 831 784
Americas:
Mandy Morrissey
Email: mandy.morrissey@worldnomads.com
Phone: +1 510 775 0780
About World Nomads
World Nomads is a fast-growing, global travel insurance company. We provide inspirational stories, safety tips and specialized travel insurance for adventurous and independent travelers. Our online travel insurance offers cover to travelers from more than 100 countries and allows you to buy and claim online, 24/7, even while already traveling.
Our travel insurance focuses on what we believe is important to travelers: emergency medical and evacuation costs, baggage, trip cancellation, trip delay and trip interruption costs. We also offer cover for more than 150 adventure sports and activities, plus tech and gear. Our policies are underwritten by a suite of specialist travel insurers that provide 24/7 emergency assistance, customer service and claims support, making us a top choice for many of the world's leading adventure, independent and youth travel brands.
World Nomads is a part of the nib Group which provides health and medical insurance to more than 1.5 million Australian and New Zealand residents. We also provide health insurance to more than 170,000 international students and workers in Australia and are Australia’s third-largest travel insurer and global distributor of travel insurance through our business nib Travel.